As a thank you to all NHS/Defence/Forces workers during the COVID-19 (Coronavirus), we have increased the online discount to 25%.
To claim your Blue Light discount online you will need to:
1. Log into your Blue Light account and head to the New Look discount section to find the current promo code. (You can register for a Blue Light Card via their website here if you don't have an account already.)
2. Enter the promotional code shown into the box marked ‘Enter a Promo Code’ and click 'Apply code' (see below).
3. Checkout and pay for your items.
4. Unless otherwise stated, the discount applies at 10%.
If you are unable to locate the current discount code on the Blue Light website, please contact one of our friendly Customer Care Teams on the options at the bottom of this screen.
To claim in store you need to present your valid Blue Light card at the till point.
Please note: Emergency Services discounts are not valid on sale items or items with a promotional discount already applied. This discount will not apply to non-New Look/concession items (list here) unless specifically stated.